If there’s one thing we can all take pride in this June, it’s that our pushback has been normalized.
In these last three years, the march to pull companies back to neutral has outperformed everyone’s expectations. But in this process of rolling back decades of corporate radicalism, one thing is clear: this isn’t over. No matter how much success Americans have, not every CEO will go quietly. When it comes to trans activism, some businesses are playing for keeps — and children are their number one targets.
While an astonishing number of brands have walked away from the toxic Human Rights Campaign (HRC) and all of the extremism it represents, there are more than 550 companies that not only support the surgical mutilation of children — they’ll help pay for it. As part of the criteria for the once-coveted 100% score in HRC’s Corporate Equality Index, businesses must agree to offer health benefits that cover the cost of gender transition-related procedures for employees and their children, a stunning concession for anyone witnessing the devastating heartbreak this movement has wrought.
Like most rational people, the 1792 Exchange is horrified that America’s corporate culture is willing to bankroll experimental “treatments” that have been disproven by science and lead to lifelong suffering, anguish, and regret. In a new campaign announced this week, they’ve decided to take on these companies publicly, demanding that they stop financing the permanent scarring, sterilization, and castration of children in the name of “gender-affirming care.”
In a letter obtained by The Washington Stand to all 568 businesses that scored highest under this section of HRC’s index, 1792 Exchange Executive Chairman and CEO Douglas Napier confronts the army of executives who are either unaware of their internal policies or who have proudly signed onto plans that irreversibly harm innocent children. “I am writing today to make you aware of information we have identified regarding your company’s employee healthcare benefits,” Napier explains. “This engagement is based on data from the Human Rights Campaign’s (HRC) annual Corporate Equality Index (CEI), released in February 2026.”
Although a lot of these offenders are brands or businesses that aren’t household names, a surprising number of them are places most families wouldn’t have thought twice about frequenting (until now), including: Abercrombie & Fitch, Adidas, Amazon, American Eagle, Chipotle Mexican Grill, CVS, Del Monte Foods, Disney, Dollar Tree, DoorDash, Etsy, General Mills, Giant Eagle, IKEA, Kroger, Kohl’s, Lands End, Lyft, Macy’s, Mattel, Nike, Panera, Papa John’s, Patagonia, Starbucks, Ulta Beauty, Victoria’s Secret, and Wendy’s.
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